Imagine All Jobs

Imagine All Jobs



Wednesday, July 22, 2009

Role of graphics in web designing

Web design: Is that all for visual pleasure?

An art has its own connoisseurs. If web design is taken as an art, then we are here on the web to admire it. But how many websites are on the web for the sake of art? Very few.

The very purpose of making websites is to do business online and to share information with the target audience. The unbelievable popularity of mini-sites clearly indicates that people are seriously taking online business as part of their job.

Even social networking sites, earns a lot by static and animated banner advertising through their pages. We users get curious after viewing such ads and sometimes click on the ad links. Here the graphics and creativity within the ad actually brings the advertiser some business.

Blending professionalism with creative art for website designing is in the hands of limited expert designers. In many cases, designers put too much graphics on the web pages as part of their brilliant graphic display and their sites yet get low search engine rankings. The reason is simple. They ignore text content.

No matter what stunning graphics, flash animations or videos are put on the site, they should match with the content and theme of the site. If you have a site of nutrition and somebody designs a gaming-site-like-template for your site, then you can feel how awkward it would be to view the site. Nightmare, right?

Designer should not overdo the site’s design work. Rather, his work should support the website’s business and salability of its product(s) or service(s).

For art related and design related sites the case may be different. Even if converting a viewer to a business may be their objective, still, they focus on great imageries, too.
In non-profitable organizations’ sites, some experiments can be done with graphic designing.

At the end of the day, most people want something in return from their site, because, they have made it with a purpose!

Saturday, July 4, 2009


MCA and MBA : Are these couses worth?
Now-a-days, after the courses like B.E., B.Tech., M.B.B.S. and C.A., the two courses
Which many students in India opt for are MBA and MCA. Now in this post, I don’t want to talk much about MCA course. Rather, I would focus on MBA course. Now, MCA course is perceived to be equivalent to the B.E. degree in the computer science. But in most of the universities, which offer MCA courses, you won’t find a proper infrastructure. Also faculties coming to teach computer science are less experienced or are not skilled and most of them are less meritorious. What is saddening part of the course is that computer software market is frequently updated and upgraded. But the university syllabus for the course remains almost the same year after year. So the students passing out of the MCA course do not become ‘industry ready’ and as a matter of fact they have to undergo more ‘trainings’ on specific softwares.
The second course is MBA. This course is more popular than the MCA course because of the ever growing popularity of the IIMs. More and more students are giving the entrance exams of management like CAT, MAT etc. Most students or aspirants who opt for MBA, are not even aware of the type of jobs that they will get. For about the IIMs… what percertage of the total aspirants get chances in the IIMs? Very less. Most students study in some B+ or B graded schools. They even don’t know that after two years of they graduation they get jobs of ordinary sales guys if they take marketing specialization. Even I have seen my friend who took finance specialization in his MBA course, currently doing a simple ‘field job’. There are people who are doing field jobs after MBA. Had they knew that they will be offered such jobs, they won’t have invested lacks of Rupees for studying MBA. In low graded B-Schools, faculties are not trained about conducting case study sessions. Also, think about the job offer differences between IIMs and low rated B- Schools. While a fresh graduate from IIM get lacks of Rupees offer (per month) as his starting salary, a typical B-graded B-School graduate gets Rs. 7000/- to Rs. 10,000/- per month offer. Companies also prefer not MBA guys but ‘Qualified People’ (i.e. a graduate or even a 10+2 level passed!) with specific domain experiences. Then what’s the reason for studying MBA? Another thing is less number of companies are taking MBA people as management trainees. So, for getting an ‘entry level’ ordinary sales job, why study MBA? Actually in the post of managers, the demand is less and the supply is more. And some B-Schools are taking 120 students per batch for PGDM or MBA courses. There is no government rule to control number of students intake for private B-Schools. Also, in the low rated B-Schools, every candidate is cleared through the GD+PI session. As a result, less talented students are getting chances for studying MBA and private institutions are allowing them for more profit. This self-destroying system should be stopped immediately. But I blame not the B-Schools but the media for the over-popularity of MBA course. In several newspapers educational supplement, a big space is wasted for MBA entrance guide and information about business schools. Many good students’ careers are misguided by such articles in the newspapers and these students go for MBA entrances. These newspapers educational sections should be banned for misguiding generations after generations. Then after two years of ‘enjoyable’ study, these students find a black & white field job in front of them. Also I forgot to say, in many organizations, female candidates are preferred more than male candidates. Getting chances at IIMs is reality for few but getting a frustrating start of ‘management carrier’ is a close reality for many.
Then should everybody stop doing MBA? The answer is NO. Those people having their own business, can go for MBA. People having prior work experience can opt for MBA. And people having flair for marketing field can pursue management in sales/ finance/ HR for future prospects. And institutes giving single specialization offers, having poor cam placement records and taking illegal money in the name course fees, should be banned by the government for conducting further MBA or PGDM programmes.