Imagine All Jobs

Imagine All Jobs



Tuesday, August 14, 2007

India's 60 Years of Independence

Imagine All Jobs

Women :- Pictures Drawn By Me

Computer Blogging

I Love SPAMS !

Each time you open your email id , you will find that your mailbox / inbox is flooded with some junk mails, called SPAMS . they are quite problematic to erase because they come in large numbers in your inbox. They come monthly, weekly and daily also. So, every person ( except online marketers) becomes pretty annoyed with SPAMS. But I am an exception. By writing blogs, I have rediscovered SPAMS.
First of all my blog topics are ‘Selective’. I always do some selection from the current available topics. Secondly, I write in such a manner that my topic becomes a good / moderate presentation. So, the blog should be ‘Presentable’. The language chosen should be simple, witty and the design of blog should be ‘Attractive’ to get your readers hooked to your blog. Then, if you have a good blog traffic, you should try to ‘Monetize’or Make Money from your blog. Finally the blog should contain the ‘Summary’ of all the information in the ‘About’ section, such that the visitor will get a fair idea about the blog subject (s).

So, I like SPAMS in case of blogging, do you?

India's Independence

What is Freedom?

Independence. More you think about it, more the meaning of the word gets bigger. Talk without fear, live without fear, walk without fear, live happily in a society / state/ country is what we mean by independence. Racism is not officially allowed in an independent country.

Now, India is celebrating 60 years of its independence. Everybody seems to be happy. But how much happy we should be? Do we really feel happiness? What is our achievement in sports? What is our ranking in football? How many times we obtained gold in Olympics? Indians are cricket crazy. When last we won worldcup cricket contest? After so many years of independence we got one Vishwanathan Anand (chess), one Sania Mirza ( tennis ) and some national heroes who shine in international games of less importance.

In IT ( information technology ) we have good manpower. How many global software Indians have patent? How many Indian IT companies have same standard like their international counterparts? Indian corporate world still lacks good number of CEOs. Still our best talents prefer to study abroad and they try to live in foreign countries. Our great researchers in the field of science and technology don’t get enough monetary aid for their research work. Our major exams’ question papers get out in the market before the exam.
dates. There is no leader like Bapuji or Netaji Subhash Chandra Bose by whose calls the whole nation can be awakened. Politicians are dishonest , media is partial. Is that what our politicians / freedom fighters had dreamt 60 years ago?

Movies like Rang De Basanti and Chak De India inspire us. Gandhigiri from Munnabhai MBBS stimulates us. But where is the ultimate reflection in our activities? Sixty years after, our major cities like Kolkata and most part of the rural India doesn’t have enough infrastructure to reflect the picture of a truly developing country.

We boost off of our freedom. But do we have freedom of safety? Today anybody can be killed anywhere. Where is our financial freedom? How many people are jobless? Those who get their jobs, among them, how many of them get their salaries as per their level of efficiency and skill? Don’t you think that with poverty, ignorance, illiteracy and individual financial crisis, the meaning of the word Freedom remains incomplete? Think about it and then celebrate sixty ‘golden’ years of independence.

Saturday, August 4, 2007

The 5th P of Marketing

On last Friday, I went to a stationary shop to purchase some of my necessary goods. A woman came to purchase some consumer durable items. When she asked for a popular branded item, the young salesman said there were three categories of product lines of the same brand present in that store. The lady asked to view all the three items. The three items had three different price setting. The salesman showed her only two items but did not show her the third one. When lady asked where was the third category of that brand, the salesman simply replied that it is not shown to the general consumers. Because, they can’t afford to buy that item which is priced at a high value. So, it would be better for the lady if she could choose any one of the two items priced lower than the third one. Hearing that suggestion, the lady thought that the salesman was mocking at her economic condition and she insisted on viewing the third one. The salesman smiled, showed her the item of highest value and what happened was the lady ended up purchasing two quantities of that item just to show how rich she was.
Actually, the sales person had excellent marketing aptitude. Somehow he knew that the lady came from an aristocratic family and he willingly mocked at her financial condition which resulted in an excellent marketing.
Later that evening, when I went to my uncle’s house, I saw a magazine named 4Ps on his table. What’s the problem of the marketers is that they always like to think from marketers / company’s point of view. They should understand that marketing is evolved by the marketers but it is actually for the consumers. Unless the salespeople can’t read the consumers thought processes, they can’t market the product.
We know, the four Ps of marketing are Product, Price, Place and Promotion. But unless consumer’s thought processes are mapped with the marketer’s guesses the marketing / sales cycle remains incomplete. So, a fifth P must be added with the basic four Ps. That fifth P may be termed as ‘ Psychology ‘ (of consumers) / ‘ Perception ’ (of marketer about consumers).
When marketers would include this P into the goup of other four Ps, effective marketing will take place and both marketers and consumers will get satisfaction or, may I say ‘Pleasure’?

by Biswajit Ganguly (mail id :-